Digital Marketing

10 easy ways to make a business disability-friendly

10 easy ways to make a business disability-friendly

As a business owner, you might have taken many steps to increase visibility, including reaching out to numerous people. But does that include people with disabilities? If not, then you are missing out on a large chunk of potential customers. In the US alone, 26% of adults have some form of disability. That amounts to […]
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Why you should collaborate with a digital marketing agency

Why you should collaborate with a digital marketing agency

Through digital marketing, you can inform your audience about your organization and the kind of product/service you offer. The intention is to interact with your target group in a way that inspires confidence in your abilities, creates or highlights a need, and triggers a purchase. What’s more, it’s also an effective way to showcase your […]
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Pay attention to these metrics to determine webinar success

Webinars are an efficient way to generate qualified leads. In fact, 89% of marketers feel that webinars outperform other channels in this regard. However, without clearly defined metrics, you have no way of knowing if your webinar registration efforts or webinar itself has been successful. Instead of relying on guesswork, pay attention to these five […]
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Are you making the most of a 404 error page?

A 404 error pops up when a website visitor tries to access a page that doesn’t exist. Web designers designate such pages for when a visitor misspells a URL, or the creators have removed a page. As viewing this page can be irritating for the user, designers display a generic message that apologizes for the […]
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