For every business, tracking ROI feels like a big mountain, just solving a mystery with half clues. You pour time, money, resources, and creativity into campaigns. When it’s time to report results, you’re left scratching your head again.
It’s not just you; many businesses find it frustrating and challenging to track ROI (return on investment) from marketing efforts. Whether you are investing in Google Ads, Content creation, Social media ads, or more, what matters most is the return you are getting. It means proving the value of those efforts can feel like chasing a moving target. This ROI tracking doesn’t have to be guesswork.
This tracking ROI is one of the biggest pain points for all the businesses. As it becomes very difficult and complex to figure out what’s working and what’s just burning through the budget. Apart from all this, there are some leads who take weeks or even months to convert. And without proper tracking, it becomes difficult to know from where the lead came and at what stage they left.
So, in this article, “How to Overcome Challenges in Tracking ROI from Marketing Efforts,” let’s learn how to overcome this issue and be able to track the return on investment. Here, we have explained every possible strategy that will help you.
1. Get a clear idea of ROI
2. Use the Right Tools
3. Track What Matters
4. Close the Loop with Sales
5. Test, Learn, Repeat
1. Get a clear idea of ROI:
Be0fore investing an amount in campaigns, you have to define what “returns” means to you. The return is lead generation, sales, or brand awareness. Because when you run a campaign, it’s important to know if these ads will give you prospects or just create awareness about your brand. Through this, you will be able to choose the metric, like on what basis this campaign should be tracked, and you can set realistic expectations.
2. Use the Right Tools:
Once you get to know about a clear idea of what ROI you want, then you need good CRM (customer relationship management) tools such as HubSpot, Salesforce, or Zoho that are combined with tools like Google Analytics, Meta Pixel, or UTM tracking links. This process will help you follow your lead journey from the very first click to the final stage of conversion— sales closure. You should link to more connected data, and then your ROI will be clearer.
3. Track What Matters:
Suppose you have run ad campaigns on social media platforms, and you got leads. But you don’t track from which platform you got more leads. Then you will keep on investing even on those platforms that bring few leads or no leads. Moreover, if you don’t track leads from lead generation to sales closure, you will never know at what stage leads are disappearing.
On social media platforms, the metrics like impressions or likes don’t always tie to your business results. So, always focus on metrics such as cost per lead, conversion rate, customer acquisition cost, and lifetime value. These metrics will tell you exactly what’s actually driving the revenue.
4. Close the Loop with Sales:
This strategy is to align your marketing and sales team; simply, they should be in contact with each other. The reason why they should be aligned is the job of the marketer to create brand awareness and perform the lead generation process. One’s the lead passes through 3 stages of demand generation funnel; during appointment setting, the sales team will come into the picture, and from here they will handle it.
Always make sure leads generated by the marketing team are being followed through by the sales team. And each lead is tracked all the way to closing. If the marketing and sales team doesn’t align, then your ROI data will always have gaps.
5. Test, Learn, Repeat:
One should test every campaign because no campaign is perfect. You should keep testing different approaches, then analyzing the results, and then improving them. These three factors are key to overcoming any return on investment challenges. Through these three elements over time, your tracking will get smarter, and your ROI will get stronger.
Thus, these are 5 main strategies one can follow to overcome the ROI challenges. Tracking marketing ROI is not just about counting numbers, but it’s about understanding your prospects, their journey, and how your efforts can connect to real business results. For this, you should have the right understanding and the right tools.
We hope through our article you have found the right solution for your pain point that you can implement while tracking your marketing ROI. To learn more about demand generation or sales closure articles, connect with us. If you have any questions, feel free to mail us at info@b2bresolute.com.
