B2B Marketing Archives - Resolute B2B

17 Feb 23

Top 5 account-based marketing (ABM) metrics you should track!

Account-based marketing, also known as ABM for short, is a marketing strategy that allows marketers to get high-quality leads. It includes targeting a smaller number of accounts based on quintessential information such as their influence, contact information, designation, and many more. Once the list is narrowed down, the lead generation experts go ahead and contact […]

10 Feb 23

Want to make your customer the hero of your story? Here’s how!

Marketers have been updating their strategies to get more and more customers as the days pass by. The advent of technology has made things easier for both customers and marketers. But times have changed, and customers are becoming smarter. Your sales team cannot bombard them with multi-channel messages and expect a conversion. Your business might […]

27 Jan 23

Everything you need to know about B2B ideal customer profile!

Most B2B marketers believe that they can ace sales by having a fail-safe marketing strategy. However, industry experts disagree. They insist that before finalizing the strategy, you’ll need to identify and understand who the strategy is for—customers. This is where creating an ideal customer profile, or ICP, comes into play. In this article, we’ll help […]

17 Jan 23

5 common email marketing mistakes you must avoid for best results!

Did you know that over 77% of marketers have seen an increase in email engagements in the last twelve months? Just based on these statistics, we can say that email marketing will only expand further in the future. This means it is about time we stop making the same old email marketing mistakes, right? When […]

02 Jan 23

How personalized omnichannel ends shopping boundaries?

A customer is central to any marketing campaign, and the customer experience drives changes to improve the strategy. Organizations across industries have understood the importance of customer experience. The key ingredient is delivering a personalized omnichannel experience. Let us look at some numbers: 71% of Gen Z have said that they expect a completely curated […]

09 Dec 22

5 types of webinars that B2B businesses shouldn’t miss out on

B2B webinars have grown to become one of the most effective lead generation channels worldwide. You can use these online events to connect with a segmented audience to cater to a specific pain point while advocating for your products/services. It: Establishes your company as a thought leader. Brings warmer leads into the sales funnel. Drives […]

29 Nov 22

Benefits of Instagram for B2B marketing & How to make the most of it!

So far, B2B marketers have believed that only B2C companies can use Instagram. That’s the myth that we are breaking today. It is the fourth most popular social media platform and has a wide range of marketing opportunities for B2B companies as well. Look at these stats: 1 in 2 people use Instagram to discover […]

15 Nov 22

Data enrichment: 5 benefits of collaborating with experts

Data is imperative to making accurate business decisions. You’ll only have a clear understanding of the ideal customer persona and improve your marketing strategies with better data. And that’s why every B2B company needs data enrichment services. Data enrichment is the process of cleaning, improving and completing incomplete data. It involves taking verified, publicly available […]

10 Nov 22

How can Resolute B2B’s BANT campaign help improve your business

Lead qualification is crucial and one of the hardest to crack for sales representatives. Instead of taking complicated, traditional methods, you can go for BANT. It is a tried-and-tested lead generation approach. It stands for: Budget: How much is the prospective buyer willing to spend? Authority: Who are the decision-makers? Need: Does the prospect need […]

B2B Marketing

Top 5 account-based marketing (ABM) metrics you should track!

Want to make your customer the hero of your story? Here’s how!

5 common email marketing mistakes you must avoid for best results!

How personalized omnichannel ends shopping boundaries?

5 types of webinars that B2B businesses shouldn’t miss out on

Benefits of Instagram for B2B marketing & How to make the most of it!

Data enrichment: 5 benefits of collaborating with experts

How can Resolute B2B’s BANT campaign help improve your business

Create a killer webinar marketing strategy with 8 easy steps!

Top 5 account-based marketing (ABM) metrics you should track!

Want to make your customer the hero of your story? Here’s how!

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