empathetic content marketing

7 dos and don’ts of empathetic content marketing

Empathetic content marketing is all about gaining prospects’ trust and building strong personal relationships. To achieve this, you have to go beyond rational, logical marketing. Instead, identify customers’ emotional motivators, and base your strategies around them. When you truly understand what they want, your content will reflect your intentions and the recipients will accept it […]
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5 eye-opening tips to breathe life into your content

5 eye-opening tips to breathe life into your content

If you are creating content but not getting the results that you have envisioned, take a step back and ask yourself: Does your content have what Facebook describes as thumb-stopping power? If you are not sure, do not worry, we can help! As a full-service digital marketing agency, here are some tried-and-tested tips from Resolute […]
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