social listening

B2B ideal customer profile

Everything you need to know about B2B ideal customer profile!

Most B2B marketers believe that they can ace sales by having a fail-safe marketing strategy. However, industry experts disagree. They insist that before finalizing the strategy, you’ll need to identify and understand who the strategy is for—customers. This is where creating an ideal customer profile, or ICP, comes into play. In this article, we’ll help […]
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Does social listening deserve your time and attention

Does social listening deserve your time and attention?

As technology evolves, you have more and more ways of connecting with your target audience. For B2B organizations, a new avenue that’s cropped up in recent years is social media. An effective social media strategy can help you build positive brand perception, educate and even influence purchase. Social listening is an important factor of any […]
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