Lead Generation Archives

24 Feb 23

Create a killer webinar marketing strategy with 8 easy steps!

The best place to obtain valuable data is through a credible source. Webinars offer exactly that! The webinar industry is expected to reach $800 billion by 2023. Even 70% of marketers say that the webinars have resulted in being highly successful. It is also said that webinars are the perfect way to gain prospects and […]

03 Feb 23

How does lead management improve conversion rate?

Leads are the lifeline of any business. Conversions are what B2B businesses survive on. You can generate as many leads as possible, but if they do not convert to customers, then all your efforts are wasted. And that is why having efficient lead management in place is crucial. Lead management is all about providing your […]

09 Jan 23

Do you want to generate demand & leads? Use halo effect!

The Halo effect is a cognitive bias that drives a consumer towards a product or service. It tempts them to purchase due to positive responses to a related product/service, or even that of the seller. The effect arises due to the brand’s perception, and its loyal consumer base who contribute to the brand equity. From […]

02 Jan 23

How personalized omnichannel ends shopping boundaries?

A customer is central to any marketing campaign, and the customer experience drives changes to improve the strategy. Organizations across industries have understood the importance of customer experience. The key ingredient is delivering a personalized omnichannel experience. Let us look at some numbers: 71% of Gen Z have said that they expect a completely curated […]

07 Nov 22

Email vs LinkedIn InMail: Which channel to opt for lead generation?

Businesses all over the world are trying to figure out the ideal time and cost-effective ways to generate leads. One of them is emailing, which is a time-tested method that sales representatives use. On the other hand, is LinkedIn’s sponsored InMail. Launched in 2016, it allows you to directly contact a LinkedIn user you’re otherwise […]

30 Sep 22

Planning to elevate B2B lead generation? Appointment setting is your answer

Appointment setting is one of the most crucial aspects of lead generation strategy in a B2B setup. To better understand its importance, let us see the sales scenario that lacks an appointment setting. In a traditional setup, sales representatives would start with researching the target audience. They would then contact them and convince them to […]

16 Sep 22

5-point appointment generation checklist for every B2B marketer

Despite the technological advancement, the need for human involvement in closing sales is pivotal. Without a doubt, use automation tools to locate a prospect, but let your employees follow up and nurture them. This simple measure might need extra commitment from your end but can go a long way in setting effective appointments and building […]

08 Jul 22

Planning to buy a generic lead list? Tread with caution

Quality leads streamline sales and consequently increase revenue. This is why companies invest in capturing leads, typically via webinar registration, email marketing, BANT, and ABM campaigns. However, to cut costs, sometimes companies purchase generic leads. Most often, these lists contain arbitrary information, with no relation to your organization or products/services. Before we delve into why […]

27 Jun 22

Critical lead generation obstacles and how to overcome them

While most B2B companies require lead generation to thrive, marketers consider it to be a grueling challenge. In a study conducted by HubSpot, 61% of marketers opined that generating leads and traffic was their biggest hurdle. If you find yourself in the same predicament, fret not; we’re here for you. Providing lead generation services to […]

15 Apr 22

8 effective ways to drive traffic to your website

As a marketer, your prime objective will always be to gain more customers. And, website traffic has a huge role to play in this endeavor. The more traffic you are able to attract, the more people will become aware of your brand and your offerings. This increases chances of conversions. As simple as it sounds, […]

Lead Generation

Create a killer webinar marketing strategy with 8 easy steps!

How does lead management improve conversion rate?

Do you want to generate demand & leads? Use halo effect!

How personalized omnichannel ends shopping boundaries?

Email vs LinkedIn InMail: Which channel to opt for lead generation?

Planning to elevate B2B lead generation? Appointment setting is your answer

5-point appointment generation checklist for every B2B marketer

Planning to buy a generic lead list? Tread with caution

Critical lead generation obstacles and how to overcome them

8 effective ways to drive traffic to your website

Create a killer webinar marketing strategy with 8 easy steps!

Top 5 account-based marketing (ABM) metrics you should track!

Want to make your customer the hero of your story? Here’s how!

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