B2B Marketing Archives - Resolute B2B

17 Feb 23

Top 5 account-based marketing (ABM) metrics you should track!

Account-based marketing, also known as ABM for short, is a marketing strategy that allows marketers to get high-quality leads. It includes targeting a smaller number of accounts based on quintessential information such as their influence, contact information, designation, and many more. Once the list is narrowed down, the lead generation experts go ahead and contact […]

06 Jan 23

Top 7 ways to measure the efficacy of web development

An impressive website is a crucial part of the digital marketing strategy for every B2B organization. Hence, it is vital that your website be a success. There are two sides to a thriving website: web design and web development. The design is all about the look and feel of the website, while the development refers […]

02 Jan 23

How personalized omnichannel ends shopping boundaries?

A customer is central to any marketing campaign, and the customer experience drives changes to improve the strategy. Organizations across industries have understood the importance of customer experience. The key ingredient is delivering a personalized omnichannel experience. Let us look at some numbers: 71% of Gen Z have said that they expect a completely curated […]

20 May 22

Use interactive content to elevate B2B marketing

In 2022 and the years that follow, to beat your competitors and impress your target audience, you’ll have to create superlative content. Focusing on interactive content is one way to do this. Right off the bat, you can double engagement with this approach. Also, 79% of marketers opined that interactive content draws repeat visits. So […]

06 Jan 22

2021 B2B marketing trends that are still relevant in 2022

B2B marketing is evolving at a never-seen-before pace. And, a new year brings with it new trends. While these give you excellent cues about how you can alter your approach for the changing times, there are some old, tried-and-tested measures that should continue to be part of your strategy. Today we’re taking a look at […]

22 Sep 21

How COVID-19 Has Changed B2B Marketing

How COVID-19 Has Changed B2B Marketing The pandemic has undoubtedly had a significant, never-seen-before impact on all aspects of life. This includes businesses. While some of the impact was permanent and some of it was temporary, one thing is for sure—companies found themselves scrambling to adapt to the ‘new normal’ overnight. Today, let’s take a […]

B2B Marketing

Top 5 account-based marketing (ABM) metrics you should track!

Top 7 ways to measure the efficacy of web development

How personalized omnichannel ends shopping boundaries?

Use interactive content to elevate B2B marketing

2021 B2B marketing trends that are still relevant in 2022

How COVID-19 Has Changed B2B Marketing

Create a killer webinar marketing strategy with 8 easy steps!

Top 5 account-based marketing (ABM) metrics you should track!

Want to make your customer the hero of your story? Here’s how!

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