Have you ever wondered how far we’ve come in communication?
Just a decade ago, to connect with someone, we used to send emails, and before that, a letter or a phone call. Now? It’s a whole different scenario.
At present, we have numerous channels such as social media, websites, search engines, and more.
But with time, only communication has evolved?
No, because there are many things that have evolved with time; one of them is lead generation.
Imagine a few years back, businesses highly relied on a single method to generate leads that was cold calling and direct mail.
But today, do we have to rely on this? If we rely on this method to find your customer, then you’re missing out on a world of opportunity.
So, with time, we have to adapt to change and evolve to be at pace with technology and modern strategies.
In the same way, we have multi-channel to generate leads for B2B business. To learn more about this, let’s explore it step by step.
What is Multi-Channel Lead Generation?
The word multi-channel itself says “many platforms”. So, in simple Multi Channel Lead Generation is the most powerful strategy that will help you in connecting with potential clients and generating leads by using several platforms as well as touchpoints such as email campaigns, social media, search engines, and ads.
Because the goal is to be where your audience is, not just where you’re comfortable.
Why is it needed?
The simple answer is your customers or buyers don’t use only one application or channel.
In this digital world, to reach your prospects, you have to leverage all the channels, from applications to social media.
Suppose you’re using only SEO organic strategy to reach the audience, but what about the audience who are active on LinkedIn and email? How will they know about your products or services when you don’t reach them on their preferred channels?
As a business, we should utilize every single channel irrespective of its quality, because your offering clients will be on LinkedIn rather than you getting on Google Ads.
The benefits of using multi-channel to generate leads are numerous, such as
1. Reach a wider Audience
2. Improve Brand Visibility
3. Increase Lead Generation Opportunities
4. Better Customer Engagement
5. Higher Conversion Rates
6. Enhance Data & Insights
7. Reduce Risk of Channel Dependence & More.
There are ways to generate leads across channels. In this article, “How Can Multi-Channel Lead Generation Skyrocket Your Sales?” We will explore and learn some effective methods that businesses use today:
1.SEO (Search Engine Optimization):
This is an important tool that will help your website to appear when prospects are googling their problem. Through your website, the search engine will provide solutions to the prospects.
This process is long-term as well as cost-effective and builds authority. At present almost every business uses this strategy to be on top in the research results when prospects search for any solutions.
2. Google Ads:
At present, most people use Google as their search engine, and running paid advertisements on Google is one of the most important elements.
Through this advertisement, you can reach a wider audience, as your ads will appear on the first page of Google search results when the audience searches.
To get faster results? Paid search will help your business to appear at the top of the first page instantly. Also, it’s crucial to target high- intent keywords.
3. LinkedIn Marketing:
In today’s digital world, we prefer to be connected online with each other. Social media applications are trending platforms to connect, and LinkedIn is one of them.
This LinkedIn platform is built for professionals and businesses to be connected. Here, we will target the profile based on account-based marketing.
To reach the decision makers directly through sponsored posts as well as in mail, and this is one of the perfect ways for niche B2B targeting.
4. Email Campaigns:
You can nurture the leads with your relevant content directly through email marketing.
You can contact them or have a follow-up on their process from initial to final through these campaigns.
This direct messaging is one of the most effective channels when it’s done in the right way.
By combining all these strategies or using these channels, you can cover more, reaching more people, and this will increase your chances of converting high-quality leads.
In this fastest- growing digital landscape, there are numerous channels that connect people all around the world. Each channel brings its own uniqueness or superpower that makes it different from others.
Our firm, ResoluteB2B, specializes in multi-channel lead generation strategies that connect your business with the right client at the right time using the right platforms.
We tailored strategies based on business requirements to help you build a smart, scalable lead generation engine across channels that matter to your business. To get in touch, email us at info@b2bresolute.com / kireeti@b2bresolute.com
