A/B Testing

As a B2B marketer, A/B testing is key to making smart, effective, data-driven decisions. The usual process is to split test variations of a marketing element on two randomly and equally-divided audience segments. Based on a statistical analysis of the results, you can optimize your strategy one step at a time, to eventually increase conversion […]

Most B2B marketers rely heavily on data to make marketing decisions. This is because when you have more information about your audience, strategies, and performance, you can use the data to improvise future actions. One of the ways to collect and analyze data is to perform A/B testing. Also called split testing, in this process, […]