Data Enrichment

Data Enrichment

As the name indicates, data enrichment is the process of expanding your database and enriching it with information that helps you nurture and eventually convert prospects into leads. It gives you the power to answer questions about your products or services, and that of the market. Moreover, an enhanced database also aids in personalizing communication for prospects. In a nutshell, data enrichment helps you work smarter. But, undertaking the detailed and continuously evolving task of data enrichment is difficult. This is where we come in.

At Resolute B2B, our team of experts analyze your existing database, if any, and also your needs. We refer to established and trusted data sources to enhance and/or create a database for you. We also automate lead scoring to reduce the chances of discrepancies. Identifying smart and efficient ways to grow and retain your customer base is crucial for any business. So, we do just that for you.

In-house Data sets Subscribed Audiences Data Provided by Clients

We use  our  in-house  Datasets, generated and verified overtime. Data with intent and previously engaged audiences are used for marketing purposes  

We market to audience who have  subscribed to receive promotions  and marketing on our publishing  networks.

We market to accounts identified by  clients, often data sets are provided  and/or work on target account lists.

Research Data Partnerships

We have a capable research team who  can identify companies and people that  can lead to a positive marketing ROI.

Our extensive network and strategic  partnerships with intent data providers  help us to get business  contacts  seamlessly and securely.


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  • USA: +1 (302-664-8181)
    India: +91 9666 769 766

Learn More About Resolute B2B

View and download our media kit

Benefits of Data Enrichment Services

  • Increase volume of quality leads
  • Improve conversions
  • Eliminate redundancies
  • Enhance customer experience

Our Data Enrichment Process

Identify The Problem

Knowing why you need to enrich existing data is a crucial step of the entire process. This will help determine which kind of data will be more valuable after collection.

Define Data Collection Methods

Identify appropriate technologies and processes for data collection and enrichment. At this point, we pay attention to data fragmentation as well.

Check Data Quality

Even the most sophisticated algorithms cannot work if the quality of data is not up-to-mark. We conduct frequent quality checks to ensure that the database is error-free.

Maintain Data Consistency

Since we aggregate data from various sources, we format it to eliminate any possible inconsistencies.

Data Cleansing

Once data is collected, we carry out data cleansing wherein we identify and remedy incomplete, inaccurate or irrelevant information. This helps us provide you with the highest quality data.

Decomposing & Discretizing

For easier understanding, we decompose data into multiple simpler sections. Alternatively, we discretize it, converting specific numerical attributes into categorical kinds.

Merge Transactional and Attribute Data

Transactional data captures specific moments whereas attribute data is something that is permanent. We merge the two to facilitate better predictions.

Data Normalization

In this step we improve the quality of the database by reducing the dimensions. This way we avoid a scenario where one attribute may outweigh another.

What Makes us The Best in The Business

Cutting-edge technology

We understand how crucial data enrichment can be for critical business decisions. So, our experienced teams only use the latest tools and technologies.

Committed to quality

Data about your target groups is only useful if it is accurate and of high quality. So, we perform frequent quality checks to ensure that it is error-free, contains no missing information or duplication.

5+ years of experience

Our diverse, hyper-focused team of experts have 5+ years of experience. Their nuanced perspective and skillset help us deliver results that exceed your expectations time and again.


Data Enrichment Frequently Asked Questions

Browse through our FAQs to find answers to common data enrichment queries. Need more information or want to discuss your requirements? Contact us.

Data enrichment is an essential part of any organization’s growth. An error-free database can help you make informed decisions which can result in a growth in revenue as well as an improved brand image. However, the process is complex and can get cumbersome over time. So, it is best left to experts like Resolute B2B.

Data cleansing is solely about identifying inconsistencies and removing incorrect data. Meanwhile, data enrichment focuses on strengthening your database. It involves a lot more, such as adding data points and eliminating untrustworthy data.

As part of our data enrichment services, some of the information that we can provide you with is as follows:
• Updated phone numbers and email IDs
• Personal email addresses
• Identification of those who have left the organization
• New decision-makers, if any
• LinkedIn and other social media profiles

The more you invest in data enrichment, the more deeply you can understand and know your customers. As a result, you’ll be able to anticipate their needs, identify pain points and personalize communication. In the long run, this will help you build customer relationships and drive sales as well.

Want to know more about Data Enrichment Services?

Get in touch

Write in to us with your queries or requests

    Resolute B2B is a global lead generation company with capabilities to cater to clients with our Digital & Tele marketing presence powered with data intelligence  clubbed with high standards of quality results.

    IDA Uppal, Hyderabad, Telangana- 500039
    (Mon - Friday)
    (09am - 06 pm)

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