Account Based Marketing is a marketing strategy to cater to the needs of companies that are aiming to acquire high-value customers. In Account-Based Marketing, the message that has to be conveyed to specific audience is personalized to resonate with them. Account based marketing has been on the rise since organizations are increasingly favoring the focused approach.
As the definition goes Account based marketing is a strategic approach which marketers use to support a defined universe of accounts, including strategic accounts and named accounts. Research suggests that Account Based Marketing has much higher ROI compared to other marketing approaches.
If acquiring high-value, high-quality leads is your business priority, Account Based Marketing (ABM) campaigns are for you! A culmination of marketing and sales, ABM campaigns boost engagement and drive revenue in a short span of time. More importantly, they cater to the audience’s demand for personalized and contextualized communication.
Choose Resolute B2B for your next ABM campaign as we bring to the table years of experience, a hyper-focused approach and a unique skillset that will help you distinguish your business from your competitor’s.
While Account Based Marketing plays a key factor for our clients, we leverage intent leads by extracting the right set of leads from the target accounts.
Our Data sources hold the right information of the potential prospects who can be targeted for marketing the client’s products.
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Account Based Marketing with Resolute B2B provides clientele to :
Benefits of ABM Campaigns
- Target high-value accounts
- Speed up the sales cycle
- Accelerate profitability
- Secure higher-value opportunities
Our ABM Campaign Process
Understand The Intent
What Makes us The Best in The Business
5+ years of experience
ABM Campaigns Frequently Asked Questions
An ABM campaign is highly targeted and precise. It brings together sales and marketing to create personalized communication that resonates with your audience. Data suggests that ABM campaigns help boost revenue, build brand loyalty and positive brand perception. Companies have generated 200% more revenue while using ABM in comparison to those who haven’t, a recent survey revealed. It also showed that returns saw a 10% increase when ABM services were used for at least a year.
When you outsource account based marketing, you can free up your sales and marketing teams to work on more important tasks such as closing deals. Moreover, outsourcing is cost-effective, efficient and scalable.
Contrary to popular belief, you do not need to invest a huge sum of money in an ABM campaign. There is something for every budget.
ABM is a refined, targeted strategy. It takes into consideration the best-fit accounts and how they can be turned into customers. Moreover, ABM campaigns feature personalized, contextual information for prospects, which aligns with the changing landscape of how your customers want to be spoken to. Instead of simply receiving messaging, they want to be engaged and conversed with. In fact, this forms the foundation of all good ABM campaigns.
Account-based content marketing is about creating personalized content for your prospects. Here, the content is curated to target the lead’s pain points and addresses their needs.