Account Based Marketing is a marketing strategy to cater to the needs of companies that are aiming to acquire high-value customers. In Account-Based Marketing, the message that has to be conveyed to specific audience is personalized to resonate with them. Account based marketing has been on the rise since organizations are increasingly favoring the focused approach.
As the definition goes Account based marketing is a strategic approach which marketers use to support a defined universe of accounts, including strategic accounts and named accounts. Research suggests that Account Based Marketing has much higher ROI compared to other marketing approaches.
While Account Based Marketing plays a key factor for our clients, we leverage intent leads by extracting the right set of leads from the target accounts.
Our Data sources hold the right information of the potential prospects who can be targeted for marketing the client’s products.