MQL & SQL
What is Marketing Qualified lead?
Contacts who identified themselves as sales-ready are more deeply engaged than your usual leads but aren’t quite ready to be labelled as opportunities. Contacts that are decision makers, influencers or recommender who download your e-book might be considered as marketing qualified leads if they meet the target industry, revenue, or business size you sell to.
Why Marketing Qualified Leads?
MQL are very important to creating a healthy sales funnel and these leads can be nurtured as sales qualified lead.
“According to Gleanster Research- 50 percent of leads are qualified but not yet ready to buy”
While you may get SQLs by filling out a demo or quote request on your website any given week, there are chances that you may have a number of prospects visiting and converting to leads through your website; however those leads don’t quite qualify yet. Nurturing marketing qualified leads is the only way to ensure that these contacts will continue with their buyer’s journey and lead towards purchasing your services, solutions or products.
Every lead received in your database cannot be bombarded by sales emails, similarly not every sales qualified lead will become your customer. However, marketing qualified leads can be nurtured into sales qualified leads.
MQL & SQL- Difference
The basic difference between MQL and SQL is – Marketing qualified lead is a visitor who knows about their problem and Sales qualified lead is who believe that your products are relevant.
Marketing qualified lead may not be ready to buy but Sales qualified lead can be approached by your sales team. SQL is in purchase cycle while MQL is not ready for purchase yet.
Why Resolute B2B- MQL & SQL
- We understand your campaign specification – geography, industry, company size, job title & revenue.
- Our lead generation experts do an in-depth study of your content which requires promotion.
- We take “opt in” confirmations from all prospects before sharing your content and also make them understand what the content is all about.
- We ask them for future engagement.
- We use BANT approach for sales qualified lead.