A constant flow of leads is what any business needs to thrive and succeed. At Resolute B2B, we have over 5 years of experience in supplying your sales funnel with quality leads. We not only help you get in touch with high-quality, superior prospects, but also assist you with nurturing them until they convert to customers.
Through our expertise in digital marketing, telemarketing, account-based marketing and other arenas, we have delivered over 24,000 MQL, HQL and SQL in just the last year. We’re experts at identifying whom to target, and how.
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India: +91 8121631602
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MQL & SQL
What is Marketing Qualified lead?
Contacts who identified themselves as sales-ready are more deeply engaged than your usual leads but aren’t quite ready to be labelled as opportunities. Contacts that are decision makers, influencers or recommender who download your e-book might be considered as marketing qualified leads if they meet the target industry, revenue, or business size you sell to.
Why Marketing Qualified Leads?
MQL are very important to creating a healthy sales funnel and these leads can be nurtured as sales qualified lead.
“According to Gleanster Research- 50 percent of leads are qualified but not yet ready to buy”
While you may get SQLs by filling out a demo or quote request on your website any given week, there are chances that you may have a number of prospects visiting and converting to leads through your website; however those leads don’t quite qualify yet. Nurturing marketing qualified leads is the only way to ensure that these contacts will continue with their buyer’s journey and lead towards purchasing your services, solutions or products.
Every lead received in your database cannot be bombarded by sales emails, similarly not every sales qualified lead will become your customer. However, marketing qualified leads can be nurtured into sales qualified leads.
MQL & SQL- Difference
The basic difference between MQL and SQL is – Marketing qualified lead is a visitor who knows about their problem and Sales qualified lead is who believe that your products are relevant.
Marketing qualified lead may not be ready to buy but Sales qualified lead can be approached by your sales team. SQL is in purchase cycle while MQL is not ready for purchase yet.
Why Resolute B2B- MQL & SQL
- We understand your campaign specification – geography, industry, company size, job title & revenue.
- Our lead generation experts do an in-depth study of your content which requires promotion.
- We take “opt in” confirmations from all prospects before sharing your content and also make them understand what the content is all about.
- We ask them for future engagement.
- We use BANT approach for sales qualified lead.
We use only qualified leads which are generated using several lead generation strategies.
Benefits of Lead Generation Services
- Generate prospects rapidly
- Boost revenue
- Improve brand perception
- Save time and resources
- Eliminate cold calling
- Increase market reach
Our Lead Generation Services
We verify and augment raw data with contextual information, to provide you with data sets that enable informed decision-making.
We specialize in B2B appointment generation through customized solutions. This helps you improve conversion rates and close more deals.
We secure the right audience mix for your webinar, from contacting prospects and helping them register to collecting feedback.
We use the Budget, Authority, Need and Timeline framework to streamline lead qualification and determine lead prioritization.
To help you acquire high-value clients and improve profitability, we offer Account-Based Marketing campaigns that feature a hyper-personalized and strategic approach.
A Powerful Lead Generation Strategy
Outsourcing lead generation to experts is said to be 43% more efficient than generating leads in-house. Moreover, detailed lead management strategies and necessary follow-ups yield a 75% increase in the number of leads.
But, for lead generation to bear fruit, you have to invest time and resources. At Resolute B2B, we do exactly this. We identify the right set of prospects, and design and execute a customized strategy. We pass on only those leads that are qualified using one of our several effective lead generation strategies.
Our approach is customer-centric and we are involved at every step of the way.
Our Lead Generation Process
Defining a Lead
Lead Intelligence Gathering
What Makes us The Best in The Business
5+ years of experience
Lead Generation Frequently Asked Questions
Creating awareness and building interest about the product or service that you are offering is known as demand generation. Lead generation is what follows. Here, the interest generated is captured. Information such as name, email ID and phone number is gathered so that your sales team can follow up with interested parties and guide them to make a purchase.
We design a personalized lead generation approach as per your needs. Therefore, the cost will vary as per your unique requirements.
A Sales Qualified Lead (SQL) is a prospective customer who is aware of your product or service and is ready to speak with your sales team. On the other hand, a Marketing Qualified Lead (MQL) has engaged with your business and has a high chance of becoming a customer if he/she is nurtured appropriately.
At Resolute B2B, we go the extra mile to ensure that you get quality MQLs and SQLs.
• Our team immerses itself in understanding your geography, target audience, size, revenue and goals. We also do an in-depth study of your content that requires promotion.
• We take ‘opt-in’ confirmations from all prospects before sharing content. Additionally, we help them understand what the content is all about.
• We ask prospects for future engagement.
• We use the BANT approach for sales qualified leads.
Yes, it is possible to generate leads in-house, but it is difficult to maintain a steady stream of leads over an extended period of time. Not only is outsourcing to experts cost-effective, but it also helps you secure many more high-quality leads in a shorter span of time.
When you choose a top lead generation agency like Resolute B2B, our experts use multiple channels to acquire leads and constantly optimize the approach to drive better ROI. This results in a well-oiled sales cycle and better quality of leads.
Resolute B2B is one of the best lead generation companies in Hyderabad. In the past year we have generated over 24,000 leads.
If a strategy yields leads, it is successful! However, to make sure that we’re doing the best we can for you, we constantly optimize our strategy and see how we can turbocharge it for maximum ROI.