Blog

30 Sep 22

Planning to elevate B2B lead generation? Appointment setting is your answer

Appointment setting is one of the most crucial aspects of lead generation strategy in a B2B setup. To better understand its importance, let us see the sales scenario that lacks an appointment setting. In a traditional setup, sales representatives would start with researching the target audience. They would then contact them and convince them to […]

26 Sep 22

5 strategies to sell value instead of price in upcoming years

The field of digital marketing has progressively grown in the last decade. A major shift was how B2B buyers are researching before purchasing a product or service. The shift has and will continue to be prominent in 2022 and beyond. A survey revealed that over 90% of consumers exhibit this behaviour. While offers and discounts […]

23 Sep 22

Cold calling vs emailing: Which is more efficient for appointment generation?

Sales flourishes when it is built upon relationships instead of just selling products/services. In this reference, the appointment generation strategy is never about convincing prospects to buy. Instead, in this strategy, the focus is primarily on building an enduring relationship with the prospects. As a B2B marketer, use the conversation to know more about the […]

19 Sep 22

8 digital marketing statistics every B2B marketer should pay heed to

Digital marketers are under constant pressure to keep track of changing market trends and the latest technologies. It’s essential that you stay updated to beat your competitors and reach your target audience. And yet it’s an ongoing and demanding job. The easy way to stay ahead of the curve is to monitor the digital marketing […]

16 Sep 22

5-point appointment generation checklist for every B2B marketer

Despite the technological advancement, the need for human involvement in closing sales is pivotal. Without a doubt, use automation tools to locate a prospect, but let your employees follow up and nurture them. This simple measure might need extra commitment from your end but can go a long way in setting effective appointments and building […]

13 Sep 22

Wondering how to upskill your video marketing? Follow these 5 winnable tricks

As a digital marketer, videos are something that you mustn’t ignore. More and more B2B marketers are experimenting with videos to boost brand awareness, generate demand, engage with the audience, establish credibility, and others. Here are some statistics for your reference: Over 90% of marketers consider videos a vital part of their strategy. 87% of […]

09 Sep 22

Want to boost website traffic via images? Here are 4 tactics for you

We all know the traffic-boosting ability of SEO-friendly quality content with cleverly placed strategic keywords. But there’s more! Optimized images are one of the more underrated ways to get more traffic to your website. Look at this statistic: Google images account for 22.6% of all Internet searches and 62.6% of all Google Web searches. Images […]

06 Sep 22

Want to optimize voice search on your B2B website? Here are 5 unmissable elements

A decade or two ago, speaking to a computer might have seemed like an episode straight out of science fiction. The reality today paints a diametrically opposite picture. We now speak directly to our smartphones, watches, speakers, and TV to resolve our queries. Getting faster, hands-free responses via a virtual assistant has gradually normalized. As […]

02 Sep 22

Does your brand have a visual identity? Here’s why you need it

Before diving into this topic, look at this example. You walk into a supermarket to buy cookies. On any given day, you can always find multiple choices to pick from. The B2B industry is not very different from the mentioned B2C example here. Say, your company offers email marketing services. There are several options available […]

29 Aug 22

5 lead generation statistics that every B2B organization must know

In a survey, 61% of marketers confessed that generating high-quality leads was one of the toughest challenges that they faced. With so many companies vying for the attention of the same audience, lead generation is only going to get more challenging here on. So how can you rise above? We’re taking you through 5 important […]

Planning to elevate B2B lead generation? Appointment setting is your answer

5 strategies to sell value instead of price in upcoming years

Cold calling vs emailing: Which is more efficient for appointment generation?

8 digital marketing statistics every B2B marketer should pay heed to

5-point appointment generation checklist for every B2B marketer

Wondering how to upskill your video marketing? Follow these 5 winnable tricks

Want to boost website traffic via images? Here are 4 tactics for you

Want to optimize voice search on your B2B website? Here are 5 unmissable elements

Does your brand have a visual identity? Here’s why you need it

5 lead generation statistics that every B2B organization must know

Planning to elevate B2B lead generation? Appointment setting is your answer

5 strategies to sell value instead of price in upcoming years

Cold calling vs emailing: Which is more efficient for appointment generation?

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