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empathetic marketing

4 ways to get started with empathetic marketing today

4 ways to get started with empathetic marketing today! While the year 2020 was a learning curve for individuals and businesses alike, it brought to the surface one very important insight. In today’s emotionally-charged climate, no matter what it is that you’re providing customers with, empathetic marketing or empathy-based marketing is non-negotiable. It allows you […]
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Answering 3 crucial questions about lead nurturing

Answering 3 crucial questions about lead nurturing

Answering 3 crucial questions about lead nurturing Your business’ sales cycle and eventual success hinge on customer-business relationships to a great extent. Therefore, it’s important for you to nurture a relationship with your audience at every stage in their purchase journey. Lead nurturing helps you do exactly this. But before we dive into the best […]
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7 digital marketing trends that will shape the future

7 digital marketing trends that will shape the future

7 digital marketing trends that will shape the future Digital marketing is a fast-evolving space. Especially post the pandemic, digitization has brought rapid changes and developments within digital marketing. Companies too have had to adopt digital marketing tools overnight to maintain their competitive edge amidst turbulent times. Whether you’ve been a long-time advocate of digital […]
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Marketing metrics you should track

Marketing metrics you should track

Marketing metrics you should track Digital marketing offers businesses innovative ways to connect and engage with their audience. And, with growing technological advancement in this arena, you not only have tools that help you achieve your varied business goals, but also ones that help you measure just how effective your efforts have been. For instance, […]
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What is multichannel marketing and why is it important

What is multichannel marketing and why is it important?

What is multichannel marketing and why is it important? As you plan your marketing strategy for the coming year, here’s something to know: There is a 23% increase in customer satisfaction when you use multichannel marketing. Also, 50% of marketers met their financial goals when they implemented multichannel marketing strategies. So, what is multichannel marketing? […]
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Why you should focus on inclusivity

Why you should focus on inclusivity

Why you should focus on inclusivity In today’s day and age, your audience wants to identify with your content across platforms. They want to see themselves reflected in your communication. More importantly, this reflection can’t be restricted to the occasional social media post. Audiences are paying close attention and are noticing how inclusive you are…
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Top cost optimization strategies you should know of

Top cost optimization strategies you should know of

Top cost optimization strategies you should know of Cost optimization is a perennial challenge for businesses and enterprises. Organizations are always on the hunt to reduce costs to eventually ensure higher returns. According to the Gartner glossary, cost optimization is defined as, “a business-focused, continuous discipline to drive spending and cost reduction while maximizing business […]
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5 benefits of strategic brand partnerships

How brand partnerships are beneficial for your business

How Brand Partnerships are Beneficial for Your Business Markets are taking on a volatile and competitive undertone, and customers today are smarter than ever before. So, as a business, it has become incredibly important for you to clearly highlight your USPs and take extra measures to increase conversions. One effective approach is co-branding or partnership […]
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The Complete Guide to Video Marketing

The Complete Guide to Video Marketing

The Complete Guide to Video Marketing Video marketing is all about strategizing, creating, publishing, and promoting video content to market products, services, or a brand. They help increase engagement, build awareness, educate your target audience and boost reach. While video marketing was once restricted to YouTube only, today Facebook, Instagram, TikTok, and LinkedIn are all […]
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