Blog

24 Feb 23

Create a killer webinar marketing strategy with 8 easy steps!

The best place to obtain valuable data is through a credible source. Webinars offer exactly that! The webinar industry is expected to reach $800 billion by 2023. Even 70% of marketers say that the webinars have resulted in being highly successful. It is also said that webinars are the perfect way to gain prospects and […]

17 Feb 23

Top 5 account-based marketing (ABM) metrics you should track!

Account-based marketing, also known as ABM for short, is a marketing strategy that allows marketers to get high-quality leads. It includes targeting a smaller number of accounts based on quintessential information such as their influence, contact information, designation, and many more. Once the list is narrowed down, the lead generation experts go ahead and contact […]

10 Feb 23

Want to make your customer the hero of your story? Here’s how!

Marketers have been updating their strategies to get more and more customers as the days pass by. The advent of technology has made things easier for both customers and marketers. But times have changed, and customers are becoming smarter. Your sales team cannot bombard them with multi-channel messages and expect a conversion. Your business might […]

03 Feb 23

How does lead management improve conversion rate?

Leads are the lifeline of any business. Conversions are what B2B businesses survive on. You can generate as many leads as possible, but if they do not convert to customers, then all your efforts are wasted. And that is why having efficient lead management in place is crucial. Lead management is all about providing your […]

27 Jan 23

Everything you need to know about B2B ideal customer profile!

Most B2B marketers believe that they can ace sales by having a fail-safe marketing strategy. However, industry experts disagree. They insist that before finalizing the strategy, you’ll need to identify and understand who the strategy is for—customers. This is where creating an ideal customer profile, or ICP, comes into play. In this article, we’ll help […]

17 Jan 23

5 common email marketing mistakes you must avoid for best results!

Did you know that over 77% of marketers have seen an increase in email engagements in the last twelve months? Just based on these statistics, we can say that email marketing will only expand further in the future. This means it is about time we stop making the same old email marketing mistakes, right? When […]

09 Jan 23

Do you want to generate demand & leads? Use halo effect!

The Halo effect is a cognitive bias that drives a consumer towards a product or service. It tempts them to purchase due to positive responses to a related product/service, or even that of the seller. The effect arises due to the brand’s perception, and its loyal consumer base who contribute to the brand equity. From […]

06 Jan 23

Top 7 ways to measure the efficacy of web development

An impressive website is a crucial part of the digital marketing strategy for every B2B organization. Hence, it is vital that your website be a success. There are two sides to a thriving website: web design and web development. The design is all about the look and feel of the website, while the development refers […]

02 Jan 23

How personalized omnichannel ends shopping boundaries?

A customer is central to any marketing campaign, and the customer experience drives changes to improve the strategy. Organizations across industries have understood the importance of customer experience. The key ingredient is delivering a personalized omnichannel experience. Let us look at some numbers: 71% of Gen Z have said that they expect a completely curated […]

Create a killer webinar marketing strategy with 8 easy steps!

Top 5 account-based marketing (ABM) metrics you should track!

Want to make your customer the hero of your story? Here’s how!

How does lead management improve conversion rate?

5 common email marketing mistakes you must avoid for best results!

Do you want to generate demand & leads? Use halo effect!

Top 7 ways to measure the efficacy of web development

How personalized omnichannel ends shopping boundaries?

Create a killer webinar marketing strategy with 8 easy steps!

Top 5 account-based marketing (ABM) metrics you should track!

Want to make your customer the hero of your story? Here’s how!

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