Blog

03 Feb 23

How does lead management improve conversion rate?

Leads are the lifeline of any business. Conversions are what B2B businesses survive on. You can generate as many leads as possible, but if they do not convert to customers, then all your efforts are wasted. And that is why having efficient lead management in place is crucial. Lead management is all about providing your […]

27 Jan 23

Everything you need to know about B2B ideal customer profile!

Most B2B marketers believe that they can ace sales by having a fail-safe marketing strategy. However, industry experts disagree. They insist that before finalizing the strategy, you’ll need to identify and understand who the strategy is for—customers. This is where creating an ideal customer profile, or ICP, comes into play. In this article, we’ll help […]

17 Jan 23

5 common email marketing mistakes you must avoid for best results!

Did you know that over 77% of marketers have seen an increase in email engagements in the last twelve months? Just based on these statistics, we can say that email marketing will only expand further in the future. This means it is about time we stop making the same old email marketing mistakes, right? When […]

09 Jan 23

Do you want to generate demand & leads? Use halo effect!

The Halo effect is a cognitive bias that drives a consumer towards a product or service. It tempts them to purchase due to positive responses to a related product/service, or even that of the seller. The effect arises due to the brand’s perception, and its loyal consumer base who contribute to the brand equity. From […]

06 Jan 23

Top 7 ways to measure the efficacy of web development

An impressive website is a crucial part of the digital marketing strategy for every B2B organization. Hence, it is vital that your website be a success. There are two sides to a thriving website: web design and web development. The design is all about the look and feel of the website, while the development refers […]

02 Jan 23

How personalized omnichannel ends shopping boundaries?

A customer is central to any marketing campaign, and the customer experience drives changes to improve the strategy. Organizations across industries have understood the importance of customer experience. The key ingredient is delivering a personalized omnichannel experience. Let us look at some numbers: 71% of Gen Z have said that they expect a completely curated […]

28 Dec 22

How can digital marketing total experience help your company succeed?

Traditional digital marketing placed customers at the centre of all its strategies. Within these a positive customer experience is the driving force. As markets evolve and technologies develop, so do expectations. Which is where total experience can be beneficial. Analyst firm Gartner included total experience in its top strategic trends for 2021. Total experience combines […]

19 Dec 22

Organic marketing & paid digital marketing – Answering Top 3 questions

When you create a digital marketing strategy, you can focus either on organic or paid marketing. But before you do, take a look at how they vary including their advantages, disadvantages, and how to determine which one you should prioritize. Organic vs paid digital marketing: Understanding the basics Organic marketing involves utilizing strategies that attract […]

How does lead management improve conversion rate?

5 common email marketing mistakes you must avoid for best results!

Do you want to generate demand & leads? Use halo effect!

Top 7 ways to measure the efficacy of web development

How personalized omnichannel ends shopping boundaries?

How can digital marketing total experience help your company succeed?

Organic marketing & paid digital marketing – Answering Top 3 questions

How does lead management improve conversion rate?

Everything you need to know about B2B ideal customer profile!

5 common email marketing mistakes you must avoid for best results!

Want to learn details about us?

Links

Newsletter

Blog

Want to learn details about us?

Links

Newsletter

Subscribe to our newsletter