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Get A/B testing right with these 7 dos and don’ts

Get A/B testing right with these 7 dos and don’ts

As a B2B marketer, A/B testing is key to making smart, effective, data-driven decisions. The usual process is to split test variations of a marketing element on two randomly and equally-divided audience segments. Based on a statistical analysis of the results, you can optimize your strategy one step at a time, to eventually increase conversion […]
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B2B blogging tips that will help you generate leads

B2B blogging tips that will help you generate leads

Time and again, blogging has proven to be one of the most efficient inbound marketing strategies. It improves visibility, establishes credibility, and helps capture quality leads. In fact, a study showed that B2B companies with blogs generate 67% more leads than companies who don’t author any. Additionally, when a company posts 15 blogs a month, […]
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ICP vs. buyer persona: 3 questions answered

ICP vs. buyer persona: 3 questions answered

When you start researching your audience—with the aim of refining digital marketing and lead generation efforts—you are likely to come across two terms: Ideal Customer Profile (ICP) and buyer persona. While they are often used interchangeably, the two are different from each other. Here’s everything you need to know. ICP vs. buyer persona: What are […]
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Introduction to A/B testing for B2B marketing

Most B2B marketers rely heavily on data to make marketing decisions. This is because when you have more information about your audience, strategies, and performance, you can use the data to improvise future actions. One of the ways to collect and analyze data is to perform A/B testing. Also called split testing, in this process, […]
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10 effective tips to improve email marketing open rate

10 effective tips to improve email marketing open rate

Theoretically, email marketing is a great way to get inbound traffic. However, with prospects receiving multiple emailers every day, the success of your campaign hinges on whether or not your emailer is being opened. This is measured by a metric known as open rate. A low open rate indicates that your email marketing strategy isn’t […]
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Does WhatsApp feature in your B2B marketing toolkit

Does WhatsApp feature in your B2B marketing toolkit?

The need for bite-sized information has grown sharply in today’s fast-paced world. Consider this: an average human’s attention span has shrunk from 12 seconds in 2000 to 8 seconds in 2021! Therefore, the need of the hour is marketing that is quick, impactful and offers bite-sized information. Also, the channels or tools that you use […]
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Why you should collaborate with a digital marketing agency

Why you should collaborate with a digital marketing agency

Through digital marketing, you can inform your audience about your organization and the kind of product/service you offer. The intention is to interact with your target group in a way that inspires confidence in your abilities, creates or highlights a need, and triggers a purchase. What’s more, it’s also an effective way to showcase your […]
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Pay attention to these metrics to determine webinar success

Webinars are an efficient way to generate qualified leads. In fact, 89% of marketers feel that webinars outperform other channels in this regard. However, without clearly defined metrics, you have no way of knowing if your webinar registration efforts or webinar itself has been successful. Instead of relying on guesswork, pay attention to these five […]
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Resolute B2B is a global lead generation company with capabilities to cater to clients with our Digital & Tele marketing presence powered with data intelligence  clubbed with high standards of quality results.

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