Why you should focus on inclusivity

Why you should focus on inclusivity

Why you should focus on inclusivity In today’s day and age, your audience wants to identify with your content across platforms. They want to see themselves reflected in your communication. More importantly, this reflection can’t be restricted to the occasional social media post. Audiences are paying close attention and are noticing how inclusive you are…
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5 benefits of strategic brand partnerships

How brand partnerships are beneficial for your business

How Brand Partnerships are Beneficial for Your Business Markets are taking on a volatile and competitive undertone, and customers today are smarter than ever before. So, as a business, it has become incredibly important for you to clearly highlight your USPs and take extra measures to increase conversions. One effective approach is co-branding or partnership […]
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The Complete Guide to Video Marketing

The Complete Guide to Video Marketing

The Complete Guide to Video Marketing Video marketing is all about strategizing, creating, publishing, and promoting video content to market products, services, or a brand. They help increase engagement, build awareness, educate your target audience and boost reach. While video marketing was once restricted to YouTube only, today Facebook, Instagram, TikTok, and LinkedIn are all […]
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How-to-make-the-best-use-of-ad-targeting

How to Make The Best Use of Ad Targeting

How to Make The Best Use of Ad Targeting Ad targeting is a form of online advertising where people see ads as per their shopping traits and interests. Here you utilize behavioral data and segment the consumer base as per demographics, geographical location, digital viewing habits and shopping choices. You can then use this to […]
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Is Marketing Automation The Future?

Is Marketing Automation The Future?

Is Marketing Automation The Future? Marketing automation has gradually become an integral way to boost productivity and efficiency for any business. It refers to automating time-consuming activities, which would otherwise have been done physically by you or your team. 58% of B2B companies are planning to adopt the technology to grow, whether it is in […]
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