Digital Marketing

Scenario planning: 5 reasons why it's important for a business

Scenario planning: 5 reasons why it’s important for a business

Scenario planning has been an essential component of strategic planning. It gained prominence during the 2008 global slowdown and grew steadily after. Volatile economies, currency fluctuations, global warming, and increasing geopolitical conflicts have aided in its growing importance. The unprecedented disruption of COVID-19 and challenging recovery times have once again pointed out its necessity. Any […]
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6 unbelievable long-term benefits of investing in SEO

6 unbelievable long-term benefits of investing in SEO

Every year, you hear someone mention, “Is SEO still relevant?” And, like every year, the answer is still the same—yes, it absolutely is. As SEO grows and evolves, different aspects demand your attention, but on the whole, there’s no way to succeed in your digital marketing efforts if you neglect SEO. In fact, regardless of […]
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10 easy ways to make a business disability-friendly

10 easy ways to make a business disability-friendly

As a business owner, you might have taken many steps to increase visibility, including reaching out to numerous people. But does that include people with disabilities? If not, then you are missing out on a large chunk of potential customers. In the US alone, 26% of adults have some form of disability. That amounts to […]
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