Digital Marketing

Wondering how to pick the right social media platform for your buyer persona

Wondering how to pick the right social media platform for your buyer persona? Read on.

A buyer persona is a research-based profile of your ideal customer. Building a buyer persona involves defining your target customer’s needs, pain points, purchase triggers, and demographic details, amongst other information. Outlining this at the outset helps create a refined marketing strategy and paves the way for easy and accurate targeting. With social media playing […]
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A beginner's guide to PPC marketing

A beginner’s guide to PPC marketing

Pay-per-click (PPC) marketing is a form of paid advertising. You can display your ad on Search Engine Result Pages (SERPs) and pay a fixed amount when someone clicks on the link. As such campaigns run on search engines, they are part of Search Engine Marketing (SEM). Google is one of the most favorable host platforms […]
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Are you still making these 5 blog mistakes?

Are you still making these 5 blog mistakes?

Blogs are a simple and efficient way to provide valuable content to your target audience. You can use them to answer common questions and present critical information in a conversational, easy-to-understand manner. What’s more, blogs act as a mouthpiece for your company and are a great way to establish your expertise in a field. However, […]
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Does social listening deserve your time and attention

Does social listening deserve your time and attention?

As technology evolves, you have more and more ways of connecting with your target audience. For B2B organizations, a new avenue that’s cropped up in recent years is social media. An effective social media strategy can help you build positive brand perception, educate and even influence purchase. Social listening is an important factor of any […]
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Learn how to expand your email list organically

Learn how to expand your email list organically

80% of marketers say that email marketing improves customer retention. Additionally, it offers superb ROI. In fact, studies have proven this. Data shows that email marketing provides an astounding ROI of up to 4200%. Part of making the most of email marketing is having a strong email list. Some may suggest buying one, but this […]
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10 SEO myths debunked in 5 minutes

10 SEO myths debunked in 5 minutes

Search Engine Optimization is crucial to any business as it improves visibility, attracts leads, boosts revenue, and helps build a loyal customer base. However, search engine algorithms change periodically, and hence you must update your SEO strategies to maintain your ranking or improve it on search engine results pages, also known as SERPs. To make […]
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digital marketing misconceptions

7 digital marketing misconceptions dispelled in 3 minutes

Digital marketing is a vast, exhaustive field that has become critical to the success of B2B and B2C businesses alike. It allows for better targeting, engagement, brand building, conversion, and much more! Perhaps because it is a domain that’s constantly evolving, there are a number of misconceptions pertaining to digital marketing. It’s important for you […]
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8 effective ways to drive traffic to your website

As a marketer, your prime objective will always be to gain more customers. And, website traffic has a huge role to play in this endeavor. The more traffic you are able to attract, the more people will become aware of your brand and your offerings. This increases chances of conversions. As simple as it sounds, […]
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