Have you ever wondered, by seeing a mail like,
Wow! This mail was written for me.
Am I such an important person for this brand? Do they know me personally?
Is this service or offer just for me? And so, we get a lot of thoughts on it because they design with a personal touch that captures our attention.
This type of email makes us go crazy and attracts us. This is what we call customized email marketing.
Does your business currently use an email marketing strategy that feels generic? You’re not alone. Because they are businesses that are still using the generic email method, and these mass emails don’t resonate with the audience and rarely lead to conversions.
To solve this problem of rare conversion, customized email marketing comes to the picture, and this is why many businesses, whether B2B or B2C, are updating their email marketing strategy to a customized one to increase engagement, build loyalty, and drive sales.
Let’s Find Out What Customized Email Marketing:
Customized Email Marketing is a strategy that sends customized emails, such as drafting the right message that the person needs at the right time. This strategy goes beyond generic mass email marketing, creating or increasing engagement experience. So, instead of sending the same email to thousands of people, you should tailor content as per the client or customer need. To use this method, you must curate the email content based on:
1. The recipient’s name, location, or company,
2. Their interests or behavior on your website,
3. Their past purchases or any activity,
4. Stage in the sales funnel.
Importance of Customized Email Marketing:
To be honest, we all ignore boring emails, and many times you have ignored or just deleted the emails that were generic without even opening them. Because generic mail makes us feel that it’s not important and we can ignore it.
As per research or general information, people are more likely to open emails in their crowded inbox that they feel are relevant to them with personalized subject lines. This customized subject line alone can boost up to 25% open rates, so imagine how powerful just the subject line is in this email marketing.
Apart from customizing the subject lines, even personalizing content becomes important, and this shows your customers that you understand their pain points and their needs. Even it shows that you are not blindly pushing them to buy the products or services, but you are offering them the solution through your services. This methodology creates trust and long-term brand loyalty among your customers.
There are a lot of benefits to using or implementing this customized email marketing strategy. Here we have mentioned a few benefits that will boost your brand as well as business growth.
1. Better Open and Click Rates
2. Improves Customer Experience
3. Higher Conversions
4. Reduces Unsubscribes
5. Build Stronger Relationships
6. Improve ROI.
Let’s delve more into customized email marketing and learn about its strategies that one can use in their email campaigns to boost their conversion rate. To make this article, “Stand Out in Your Client Inbox with Customized Email Marketing Services,” more informative and give your insightful knowledge of this service, we have curated the most important strategies mentioned below:
1. Segment Your Audience
You can’t target everyone just because you need leads, as not everyone is your target audience. The word target audience defines whom you want to target or, to be simple, which age group of people you want to focus on or need. So, it becomes important to divide your email list based on demographics, behavior, interests, purchase history, or location. In this way, each group will get content that truly speaks to them.
2. Behavior-Based Triggers
This behavior-based trigger means sending automated emails to the clients depending upon their actions. One should use automation tools to send emails to the customers based on specific actions such as cart abandonment, downloads, form fills, or browsing behavior. This shows how important the client is for you, and even they feel valued. Additionally, sending these emails that are highly relevant to the client on a timely basis is one of the most important factors.
3. Personalized Subject Lines
Did a generic subject line catch your attention? Did an email that was drafted for all encourage you to click? No, because we always tend to ignore generic mail. But it comes to customized email that has your name in the subject, which will catch your attention no matter how busy you are, and you will open it to read. This shows how powerful the subject line is for your targeted audience. Therefore, always address your clients by name and include specific products or services they care about in the subject line.
4. Dynamic Content
When it comes to email body content, many of them follow a generic practice. This is not good practice, and it will make your audience lose interest. So, it’s crucial to use dynamic content as per the client, and it may sound time-consuming, yet we have tools. With the aid of these tools, you will allow your email to change based on the recipient, like recommendations of different products to different users, yet all in one email.
5. CTA (Call to Action) Button
CTA is Call to Action and is a clickable element that prompts the reader to take a specific action. This action can be “Buy Now, Learn More, Download Free Guide, Get Started, and more. The CTA button is curated based on the recipient’s interests, behavior, or online activity.
Placement of CTA in email is important because let’s say you have drafted a good email with a customized subject line and content as per client requirement. In the message you have talked about your product or services, but if there is no CTA button, then how will the user redirect to your offering page. This makes the CTA more relevant and increases the chances of conversion.
In this digital world, we communicate with one another through mail, and our inboxes are flooded with messages. Customized email marketing is one of the best techniques to help your business email stand out in this crowded inbox. This strategy aids you to connect more deeply with customers and drive real results.
If you’re looking for a B2B company that can provide customized email marketing services, then ResoluteB2B is the right answer. We understand our clients’ needs and curate the strategies based on their business needs. So, whether you’re a startup or an established brand, Resoluteb2b will help you in offering the smartest marketing decisions you can make through customized email marketing services. For any queries, email us at info@b2bresolute.com, and also you can go through our website to find out what we offer apart from this customized marketing services.
