ICP vs. buyer

ICP vs. buyer persona: 3 questions answered

ICP vs. buyer persona: 3 questions answered

When you start researching your audience—with the aim of refining digital marketing and lead generation efforts—you are likely to come across two terms: Ideal Customer Profile (ICP) and buyer persona. While they are often used interchangeably, the two are different from each other. Here’s everything you need to know. ICP vs. buyer persona: What are […]
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