Are you making the most of a 404 error page?

A 404 error pops up when a website visitor tries to access a page that doesn’t exist. Web designers designate such pages for when a visitor misspells a URL, or the creators have removed a page. As viewing this page can be irritating for the user, designers display a generic message that apologizes for the inconvenience.

However, why stick to a templatized apology when you can use this as an opportunity to:

  • Boost conversions
  • Garner interest
  • Generate leads
  • Nurture prospects
  • Improve brand perception

With this in mind, here are five ways to optimize your 404 error page.



Bonus tip: Try including an exit intent pop-up. The pop-up will appear when the site visitor attempts to leave. It is your last-ditch effort to keep users engaged. So, offer something that you haven’t so far to make them stay with you.

While taking the aforementioned measures will showcase your organization in a positive light, ensure that your 404 error page always begins with a heartfelt apology. Also, keep the message crisp and language conversational.

Let us know how these tips work out for you. And, if you find that your overall bounce rate is still high or conversion rate is low, contact web design, digital marketing, and lead generation experts at Resolute B2B to get to the root of the problem. Drop a mail specifying your needs at

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