As content marketing underpins all lead generation and digital marketing efforts, it is crucial that you evaluate the effectiveness of your content marketing periodically. This is best done by way of an audit.
A thorough content strategy audit includes systematically analyzing all the content that goes out, be it on your website, on social media platforms, or even via emailers and newsletters. When you undertake auditing, you’ll know which type of content, length and formats are working for you. You’ll also have a better idea of which platforms are offering the best interactions and most engagement. In this manner, audits guide future content creation and promotion.
So, if you’re interested in assessing your efforts, take a look at our handy content audit checklist that covers the basics.
Content marketing helps you connect with your audience, answer their queries and guide decision-making. For these reasons and many others, it’s crucial that your content marketing strategy bears fruit. When you schedule audits regularly, you can identify roadblocks that may come in the way of you achieving your goals, and eliminate them on time.
Should you partner with an agency that’s experienced in content marketing, you can bring greater efficiency to the process. For instance, Resolute B2B’s expert team has the ability to address all your content marketing needs. Visit our website to know more.