Theoretically, email marketing is a great way to get inbound traffic. However, with prospects receiving multiple emailers every day, the success of your campaign hinges on whether or not your emailer is being opened. This is measured by a metric known as open rate. A low open rate indicates that your email marketing strategy isn’t having the desired effect. So, if you find yourself in this predicament, here’s how to bounce back and improve your open rate.
The bottom line is that email marketing is here to stay. As long as you understand that segments within your audience base have varying needs, and then create relevant emails consistently, you’ll witness a high open rate that neither plateaus, nor dips.
Should you find that none of these suggestions are resulting in a marked improvement, you probably need personalized attention. At Resolute B2B, we have email marketing experts who can help you out. Get in touch with us to get to the root of the problem today.