For most businesses, their website is usually the initial and also the most crucial touchpoint. Your official website has the ability to keep visitors hooked on your brand. However, badly mapped-out navigation can leave your visitors with a bad first impression. A report suggests that even a well-designed website can lose up to 55% of visitors because of poor navigation.
Look at this scenario: your social media posts about lead generation services impress a visitor. They visit your website but are unable to wade through to find more details on the required service. Users don’t dwell when they are unable to find information easily. They would likely switch to another source. At Resolute B2B, we would never want something similar to happen to you. And that’s why we’re sharing top trade secrets.
Categorize distinctly
When you have a content-driven website, collate similar products/services into categories. Keep dividing until you can’t. Distinct categorization will help you design concise architecture. Furthermore, design a sitemap to get an idea of the flow of information between pages.
Design consistent navigation
When you’ve got identified the architecture and sitemap, design a navigation flow for the entire website. Each page’s navigation must be consistent across the site. This will help visitors navigate the website easily and find information easily.
Limit menu options
Visitors have limited time to access your website. More options will confuse and drive them away. On the other hand, simpler menu options will encourage them to stay. A website with selective options also ranks better, cements your authority, and drives the target audience towards your business.
Make headings clickable
When you’ve multiple categorized sections on your website, the heading elements must be clickable. For added benefit, add links to sub-categories as well. When a visitor is going through your website, the clickable headings will enable their navigation.
Include a back-to-top button
Including a back-to-top button at the end of a long web page will help the visitor quickly return to the crucial part of the page. The point is to enable smoother navigation and make all information easily accessible.
Add a search bar
Despite your smooth navigational design, the visitor might prefer to manually search for a product/service. Adding a search bar at the top of each page gives them the independence to do so. However, it also needs to be workable and give accurate search results while accommodating typos.
Include links to the homepage
Never force visitors to use the back button to go back to your site’s homepage. It usually acts as a page that the visitor returns to after exploring your website. Including the ‘return to homepage’ option enables the visitor to stay longer and explore further. The simplest way to achieve this is to embed this link in your company’s logo or name. Apart from this, you can also decide on a special ‘home’ button that’ll lead the user to the homepage.
Easy website navigation is vital to improving customers’ journey with your business. An elevated experience can also increase the conversion rate and improve brand perception. Follow the tried-and-tested practices discussed in this blog post and let us know how it worked out for your business. And if you need any additional help in improving website design, Resolute B2B is here for you. Email your website design requirements and needs to info@b2bresolute.com and we’ll get back to you with customized solutions.
