Time and again, blogging has proven to be one of the most efficient inbound marketing strategies. It improves visibility, establishes credibility, and helps capture quality leads. In fact, a study showed that B2B companies with blogs generate 67% more leads than companies who don’t author any. Additionally, when a company posts 15 blogs a month, it can generate about 1,200 fresh leads in the span of 30 days.
If you have been blogging with the intention of getting similar results for your business, but haven’t had much success yet, don’t worry. Here are 5 tweaks you should make to your blogs to acquire quality leads.
Include commercial intent keywords
To generate leads, focus on commercial keywords. If you place them smartly in your content pieces, they’ll attract relevant prospects to your company and its products/services. Through this endeavor, you can strengthen the intent to purchase, and guide prospects towards choosing you. Spotlight such keywords through listicles, comparison articles (Demand generation vs. lead generation: 3 things you should know), or how-to articles (Learn how B2B marketers can leverage Twitter Spaces).
Offer a content upgrade
Instead of directly promoting your products/services, place a lead magnet smartly within blog posts. As long as it is relevant to the blog’s content, you’re good to go. For instance, in an article on social media optimization, you can include a video on tips to increase Instagram followers. This simple measure will effectively nudge the prospect further into the sales funnel. Experts also suggest sharing summaries of blog posts in exchange for prospects’ email IDs. This has a dual benefit: it increases blog conversion and helps acquire warm leads.
As a B2B marketer, you create blogs to cement authority, improve visibility, and eventually capture warm leads. There’s a way to fast-track this. Begin by identifying influencers who have a loyal audience base, and are relevant to your line of business. Create blogs that they are likely to share via their social media profiles. The crux of this approach is that the trust that people have in an influencer will extend to you as well. This will encourage a new set of people to explore your business and offerings. Another option that offers similar results is striking a guest blogging partnership.
Add a Call to Action (CTA)
No matter how phenomenal your blog piece is, you can augment its ability to attract leads by including a Call to Action (CTA). A CTA, for instance, can invite the reader to sign-up for an upcoming webinar, follow a social media page, download an eBook, or register for a demo. Without a compelling CTA, you’ll lose out on a lead opportunity. The fact that the prospect has landed on your blog page validates their interest. By engaging with them through the CTA, you’re capitalizing on that intrigue. As far as placement goes, don’t hesitate to experiment. Try placing a CTA at the start, middle, or even at the end of the blog piece, or on a pop-up. Through trial and error, determine what works best for you.
Attracting prospects is always challenging, but blogs are an excellent way to engage and keep them interested in your business. When you continue to do this regularly, lead generation will become simpler and smoother.
Apart from blogs, generate quality leads through appointment generation services, webinar registration services, content marketing, as well as ABM, BANT, and email marketing campaigns. As a one-stop shop, Resolute B2B provides all these lead generation services. With rich experience and skilled experts, Resolute B2B can help you get high-quality leads quickly and efficiently. Visit our website to know more.