Social media has a huge role to play in the B2B marketing ecosystem. The transaction ticket size is much higher than a B2C one, and it takes longer for B2B transactions to reach completion, as people don’t spend impulsively. On the contrary, they conduct many rounds of research, check reviews, websites, and even social media profiles.
This makes your social media bio an important facet of your digital presence. It determines how you create that very first, all-important impression. Given the character limits and constraints of each social media platform, showcasing value, expertise and prowess can be challenging.
At Resolute B2B, we know that all these factors, when put together, make the seemingly simple task of writing a bio a complex undertaking. This is why we have compiled a list of tips that will help you create the perfect bio.
The worst thing you can do is turn your stream of consciousness into your business bio. Remember, you have limited room to create an impact. So, focus on showcasing the most important information. Your bio should state the industry you belong to (some platforms have a separate field for this), the products/services you offer, and the problem that you solve. Also include your USPs, if possible. Most importantly, use a voice that your target audience will be able to identify with, and ensure uniformity across all platforms.
Include keywords and hashtags
A simple Google search can direct people to your social media profile if your bio contains popular search terms. So, conduct keyword analysis—as you would before writing any other piece of content—and incorporate the top keywords in your bio. The same rule applies to hashtags. Aim to include at least the most relevant one in your bio.
Mention noteworthy achievements
Your bio is a great place to showcase achievements that can help swing the needle in your favor amongst prospective clients. Did you get voted the most trustworthy brand by a panel, or did your product/service win an award? Don’t forget to mention it in your bio, as it directly establishes your expertise and credibility, and in the process builds trust.
Add contact information
Yes, people can reach out to you on social media, but given the nature of B2B transactions, not all prospects may be comfortable with this route. So, make it effortless for them to contact you by including your website/landing page link towards the end of the bio. If possible, also add the location you’re based out of, an email address, and a phone number.
End with a call-to-action
If you have an Instagram Business Account, for instance, you can use CTA or call-to-action buttons to steer people in a direction of your choice. That said, even if you don’t use them, or are writing your bio for another platform, incorporate a call-to-action in your copy. It could be ‘visit our website’, ‘follow us for tips and tricks’, ‘download a free e-book’, etc. Be sure to follow this up with the relevant URL.
Once you’re done, review your bio and edit it where necessary to maximize impact and eliminate any ambiguity. In addition to this, pick a clear image for your profile and also mention your business’ name in full. Lastly, track metrics to see if the new bio contributes to a growth spurt on social media. If not, consider making tweaks.
A crisp bio is only a small part of your social media game plan. At Resolute B2B, we can help you get it absolutely right, and take care of all other social media marketing exercises too. From creating personalized strategies for LinkedIn, Facebook, Instagram, Twitter, YouTube, and Quora, to crafting content and building engagement—we handle it all. Contact us to explore your options.