Before discovering about b2b marketing strategies for high intent sales leads, let’s know
about what high intent sales leads are about. High intent sales leads are prospects who are
interested in your products or services and have high intent of converting to buy the products
or services.
High intent sales leads are important because they
✓ increase conversation rates,
✓ shorten sales cycles,
✓ reduce marketing costs,
✓ improve sales productivity,
✓ increase customer retention.
These leads come from various sources, including social media posts, blogs, newsletters,
whitepapers, and more. We understand how high intent sales leads are important for every
business, but the biggest concern is how to get or attract this high intent sales leads and
what strategies or what techniques one should follow to get this high intent leads.
High Intent Sales Leads exhibit engagement with brand content, product or service inquiries,
demo requests or free trials, behavioural intent signals, and interaction with sales teams. So,
here we will discuss how to unlock the business growth potential with one of the best tactics
of b2b marketing for high intent sales leads available for all marketing agencies.
1. Content Marketing:
As we know in b2b marketing content is the king. It plays a vital role in lead generation by
attracting the audiences who are interested in your products or services through informative
and valuable content about those products or services. It also attracts new audience through
engaging content that captures the attention of potential buyers but also encourages them to
explore further. Content syndication allows businesses to share essential details about their
offerings with customers actively seeking information.
By sharing valuable insights, businesses can establish trust and authority, ultimately
converting visitors into leads. This content distribution can take various forms, including blog
posts, white papers, and other relevant formats.
2. Account Based Marketing (ABM):
It’s always important to identify high-intent accounts, as we mainly avoid giving priority to find
the intent accounts and therefore it becomes important to find the accounts that show
genuine interest in our products or services, making them more likely to convert. To address
this, we have Account Based Marketing that target high value leads instead of casting a wide
net. By focusing on these specific accounts, you can enhance your conversion rates and
drive better results. So, always identify the customers who shows high likelihood of
conversion—your high-intent accounts.
3. Paid Advertising & Retargeting:
Paid advertising plays crucial in both physical and digital marketing, by showcasing your
brand, products, and services to the right audience. In digital marketing through paid
advertising, you can target a specific audience segment based on factors like
✓ Demographics,
✓ Interests,
✓ Location
ensuring your products or services reach the most relevant customers. Apart from paid
advertising, retargeting helps re-engage previous visitors, keeping your brand top of mind
and increasing the chances of conversion. By leveraging these strategies, businesses can
generate high-intent sales leads and drive growth effectively.
4. Social Media Marketing (SMM):
When it comes to social media, we often associate it with entertainment. However, there are
some social media platforms like LinkedIn that are perfect for businesses to connect with
clients and showcase their brand. And promoting on the social media about our business is
one of the most powerful tools in this digital era. By sharing valuable insights about our
products or services, we can build trust with our audience and strengthen our online
presence.
To generate this high intent sales leads, a perfect b2b marketing strategy is required, as
these strategies are tailored to the business’s needs, the industry in which it operates, and
the type of product or service it provides.
These B2B marketing strategies are important for all industries, regardless of their field.
Though many of you implement marketing strategies, you do not receive high intent sales
leads. This is due to a lack of marketing strategies or marketing strategies that are not
perfect. ResoluteB2B is the ideal place to generate high intent sales leads for any type of
business.
To learn more about our business or if you have any questions, please contact us at
info@b2bresolute.com.
