Are research, upskilling, expansion and diversification important? Absolutely. They are critical to any business’ timely growth. But, these prudent measures will not offer adequate results if you don’t couple them with active lead generation. At the end of the day, you want to be able to sell your product or service to as many people or businesses as possible to stay in the green.
So, if you have found yourself in a predicament where you haven’t really given lead generation much thought (or any at all), this article is for you. Today, we are taking you through our top tips. What makes them stand out? They are simple, yet create a big impact when it comes to improving your yield of high-quality leads. Take a look.
Study website analytics
It is a great feeling to view your website’s analytics and realize that you have a significant number of visitors. However, don’t stop here! It’s equally important to track their behavior. You can use your website as a tool to learn more about your audience, as well as their response to your website content.
Content is considered to be the most impactful and effective way to generate leads, and when you track how website visitors are reacting to existing content, you will get an insight into what sections of the site you can optimize. By making focused changes, you can do a better job of persuading more people to try your product/service.
Strengthen your digital footprint
Strengthening your digital presence boosts your business’ discoverability. With each new platform that you establish a strong presence on, a brand new set of people discover you. So, don’t stop once you build a corporate website. Identify digital platforms and channels that are relevant to your audience and create a strategy for each. This approach helps you widen your target audience slowly and steadily, and in turn grow your leads. Be sure to engage regularly and put out a steady stream of content on each platform, as it builds trust and confidence, and is hence crucial to the lead generation and nurturing process.
Ask for referralsAnother simple and cost-effective way of gaining more leads is to ask existing happy customers for referrals. When you incentivize this, via a discount, for instance, you can increase your chances of getting high-quality, high-value leads from within your customers’ professional network. The B2B decision-making process is complex, but word-of-mouth marketing and expert opinions carry a lot of weight. Use this to your advantage via the referrals model and cut down on lead acquisition time significantly. More leads in a shorter time frame—what could be better?
Utilize user-generated content
User-generated content can include customer reviews, comments, images or videos related to your brand. Ask existing clients to share their experience in any format and reshare it on your website and social media pages. Nothing impresses prospective clients more than happy customers talking about how beneficial their partnership with you has been.
To this end, also respond to any comment or query on your blog or social media post immediately. Thank the individual if the comment is positive and try to offer a satisfactory resolution if it isn’t. These little measures show that you care and that your customers are your priority. When prospective clients do their due diligence and study your company, these small things will go a long way in tipping the scales in your favor, eventually bettering your lead generation as well as conversion rate.
While there are numerous ways to generate leads for your business, these are 4 simple things that you can start with today, without making any investment! And, if you find yourself lost at sea, don’t worry, we’ve got your back. As one of the top lead generation companies, we can ensure that your sales funnel is never short of high-quality leads. To learn more, get in touch with us today.