You might get the right lead, but the conversion is missing? This missing conversion can be due to appointment setting too. Because the sales team is busy with sales closures, they might lack time to book the appointment with the leads. Maybe the appointment of the client and business is not happening at the right time, or the lead is not the decision maker of the business. For all these issues, there is one solution: Appointment-Setting Services.
What is Appointment Setting Services?
The appointment setting services are scheduling an appointment of qualified leads with the sales team through a strategic process. These services always ensure that the appointment is scheduled correctly, considering the availability of both parties, creating the best opportunity for a productive sales conversation. You can outsource appointment setting to save time, boost efficiency, and enable your sales team to concentrate on what they do best—closing deals.
How to Qualify Leads for Appointment Generation?
As we got to know how important the appointment setting services are, as they move the lead to the last stage of sales closure. This appointment generation is the most effective stage to filter and engage with leads who are genuinely interested in your products or services. So, to qualify these leads for the appointment setting services, there are 3 main processes. Every process has different strategies that are used in both B2B (business-to-business) and B2C (business-to-customer) businesses.
1. Dripping Email Campaigns:
Dripping Email campaigns are nothing, but a sequence of emails sent to any client. In appointment-setting services, this drip email campaign plays a pivotal role that is highly effective. These campaigns nurture the leads and guide them through the sales funnel by sending emails after the completion of each stage, making the lead understand the product or services and making the sales funnel easy for the lead. These drip email campaigns are always triggered by specific actions like subscribing or signing up for newsletters, downloading resources, and more. Email campaigns differ from user to user, making it a more personalized way to provide valuable content or information that addresses the prospects points. This approach is highly used in these appointment-setting services.
2. Calling Campaigns:
Calling is one of the most convenient ways to get connected with potential leads directly. It is easy for the marketer or sales team to contact the lead and have a one-to-one conversation. They can decide whether the lead is a good fit to buy products or services by asking questions of BANT (Budget, Authority, Need & Time). Also, we can provide information about our offering, like sharing essential details and also answering their queries. Through it, we can build an interest and trust.
3. WhatsApp Message Campaigns:
Many might think it is not effective, but messaging is effective, and that depends upon the business type. Messaging is sending text or chat to the lead about your products or services. It is one of the fastest and most effective ways to qualify leads, especially when integrated with CRM tools. At present many businesses are using this messaging format to send texts on mobile phones and have conversations through chat with leads. This approach offers real-time engagement just like calling, providing leads with immediate answers and helping to gauge interest.
Thus, the qualification and scheduling appointment with a lead has become important and a most effective way to connect with those who are truly looking or in need to buy your products or services. This approach makes the appointment setting services more efficient and easier for the sales as well as the marketer. Here in qualifying leads, the marketer can qualify them based on criteria, and then they can opt for appointment setting services of leads with their sales team. At present, qualifying dripping email campaigns are more widely used, followed by calling & messaging.
ResoluteB2B knows all the effective ways to qualify a lead and set up an appointment setting service. With 6+ years of experience in demand generation, B2B has grown widely. So, if you’re looking for a business partner who can qualify and make appointments for setting services, then ResoluteB2B is the best option. To know more insightful theories of appointment-setting services, visit our blog, and don’t forget to send your feedback check as well as questions and queries to our mail ID, info@b2bresolute.com.
