As the name indicates, data enrichment is the process of expanding your database and enriching it with information that helps you nurture and eventually convert prospects into leads. It gives you the power to answer questions about your products or services, and that of the market. Moreover, an enhanced database also aids in personalizing communication for prospects. In a nutshell, data enrichment helps you work smarter. But, undertaking the detailed and continuously evolving task of data enrichment is difficult. This is where we come in.
At Resolute B2B, our team of experts analyze your existing database, if any, and also your needs. We refer to established and trusted data sources to enhance and/or create a database for you. We also automate lead scoring to reduce the chances of discrepancies. Identifying smart and efficient ways to grow and retain your customer base is crucial for any business. So, we do just that for you.
We use our in-house Datasets, generated and verified overtime. Data with intent and previously engaged audiences are used for marketing purposes
We market to audience who have subscribed to receive promotions and marketing on our publishing networks.
We market to accounts identified by clients, often data sets are provided and/or work on target account lists.
We have a capable research team who can identify companies and people that can lead to a positive marketing ROI.
Our extensive network and strategic partnerships with intent data providers help us to get business contacts seamlessly and securely.
Benefits of Data Enrichment Services
- Increase volume of quality leads
- Improve conversions
- Eliminate redundancies
- Enhance customer experience
Our Data Enrichment Process
Identify The Problem
Define Data Collection Methods
Check Data Quality
Maintain Data Consistency
Decomposing & Discretizing
Merge Transactional and Attribute Data
What Makes us The Best in The Business
Committed to quality
5+ years of experience
Data Enrichment Frequently Asked Questions
Data enrichment is an essential part of any organization’s growth. An error-free database can help you make informed decisions which can result in a growth in revenue as well as an improved brand image. However, the process is complex and can get cumbersome over time. So, it is best left to experts like Resolute B2B.
Data cleansing is solely about identifying inconsistencies and removing incorrect data. Meanwhile, data enrichment focuses on strengthening your database. It involves a lot more, such as adding data points and eliminating untrustworthy data.
As part of our data enrichment services, some of the information that we can provide you with is as follows:
• Updated phone numbers and email IDs
• Personal email addresses
• Identification of those who have left the organization
• New decision-makers, if any
• LinkedIn and other social media profiles
The more you invest in data enrichment, the more deeply you can understand and know your customers. As a result, you’ll be able to anticipate their needs, identify pain points and personalize communication. In the long run, this will help you build customer relationships and drive sales as well.