Blog

11 Feb 22

ABM: Five-step process to kickstart your account-based marketing campaign

2021’s Demand Generation Benchmark Study states that 61% of B2B marketers invested in ABM or Account-Based Marketing in the past year. Moreover, as per the Information Technology Services Marketing Association (ITSMA), almost 81% of B2B marketers confirmed that implementing ABM strategies resulted in higher returns. Yet another study conducted jointly by ITSMA and ABM Leadership […]

21 Jan 22

Considering investing in a chatbot? You need to read this first

A chatbot is a computer program that is built to converse with those who visit the website that it is hosted on. It processes human queries and responds to them. Chatbots can be as simple as a program that answers basic queries with one-line responses, or as complex as a digital assistant powered by Artificial…

12 Jan 22

6 all important SEO trends that you should make note of in 2022

Search Engine Optimization (SEO) is a crucial tool in any business’ arsenal. Whether you want to understand your audience better, target the right set of people, attract traffic to your website, or boost brand reach and visibility, investing in SEO will get the job done. When you use it smartly, you can ensure that your […]

06 Jan 22

2021 B2B marketing trends that are still relevant in 2022

B2B marketing is evolving at a never-seen-before pace. And, a new year brings with it new trends. While these give you excellent cues about how you can alter your approach for the changing times, there are some old, tried-and-tested measures that should continue to be part of your strategy. Today we’re taking a look at […]

16 Dec 21

Pivotal lead generation trends you must capitalize on in 2022

Pivotal lead generation trends you must capitalize on in 2022 As we are on the precipice of 2022, there’s one thing you need to know about lead generation: Going forward, B2B lead generation via digital channels will outshine offline lead generation. While COVID-19 initiated the change, digital lead generation is gathering momentum and will only […]

10 Dec 21

Should the remote work model stay?

With more and more people getting vaccinated, companies are beginning to open up once again, going back to the work-from-office model that existed before work-from-home became the norm. But is this necessary? Do you stand to benefit more if you continue to allow employees to work from home? Let’s find out! What the experts say […]

07 Dec 21

Take a look at 5 unmistakable benefits of an email drip campaign

Take a look at 5 unmistakable benefits of an email drip campaign Drip campaigns are also known as autoresponders, automated email campaigns, and lifecycle emails. They all mean the same thing—you send a series of emails, each of which is triggered by a specific action taken by your audience. Here the action can be buying […]

19 Nov 21

4 ways to get started with empathetic marketing today

4 ways to get started with empathetic marketing today! While the year 2020 was a learning curve for individuals and businesses alike, it brought to the surface one very important insight. In today’s emotionally-charged climate, no matter what it is that you’re providing customers with, empathetic marketing or empathy-based marketing is non-negotiable. It allows you […]

15 Nov 21

Why you should partner with Resolute B2B for lead generation

Why you should partner with Resolute B2B for lead generation Leads trigger sales, which in turn yields revenue and profits. Needless to say, without leads, businesses are unlikely to survive. So, if lead generation isn’t on your list of top priorities, now is the time to give it your undivided attention. As lead generation is […]

10 Nov 21

Answering 3 crucial questions about lead nurturing

Answering 3 crucial questions about lead nurturing Your business’ sales cycle and eventual success hinge on customer-business relationships to a great extent. Therefore, it’s important for you to nurture a relationship with your audience at every stage in their purchase journey. Lead nurturing helps you do exactly this. But before we dive into the best […]

ABM: Five-step process to kickstart your account-based marketing campaign

Considering investing in a chatbot? You need to read this first

6 all important SEO trends that you should make note of in 2022

2021 B2B marketing trends that are still relevant in 2022

Pivotal lead generation trends you must capitalize on in 2022

Should the remote work model stay?

Take a look at 5 unmistakable benefits of an email drip campaign

4 ways to get started with empathetic marketing today

Why you should partner with Resolute B2B for lead generation

Answering 3 crucial questions about lead nurturing

How to overcome Challenges in Tracking ROI from Marketing Efforts

Ready to Improve Your ROI? Shorten Your Sales Cycle

Boost Your Conversion Using Multi-Channel Lead Generation?

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