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What is multichannel marketing and why is it important

What is multichannel marketing and why is it important?

What is multichannel marketing and why is it important? As you plan your marketing strategy for the coming year, here’s something to know: There is a 23% increase in customer satisfaction when you use multichannel marketing. Also, 50% of marketers met their financial goals when they implemented multichannel marketing strategies. So, what is multichannel marketing? […]
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Why you should focus on inclusivity

Why you should focus on inclusivity

Why you should focus on inclusivity In today’s day and age, your audience wants to identify with your content across platforms. They want to see themselves reflected in your communication. More importantly, this reflection can’t be restricted to the occasional social media post. Audiences are paying close attention and are noticing how inclusive you are…
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Top cost optimization strategies you should know of

Top cost optimization strategies you should know of

Top cost optimization strategies you should know of Cost optimization is a perennial challenge for businesses and enterprises. Organizations are always on the hunt to reduce costs to eventually ensure higher returns. According to the Gartner glossary, cost optimization is defined as, “a business-focused, continuous discipline to drive spending and cost reduction while maximizing business […]
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5 benefits of strategic brand partnerships

How brand partnerships are beneficial for your business

How Brand Partnerships are Beneficial for Your Business Markets are taking on a volatile and competitive undertone, and customers today are smarter than ever before. So, as a business, it has become incredibly important for you to clearly highlight your USPs and take extra measures to increase conversions. One effective approach is co-branding or partnership […]
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The Complete Guide to Video Marketing

The Complete Guide to Video Marketing

The Complete Guide to Video Marketing Video marketing is all about strategizing, creating, publishing, and promoting video content to market products, services, or a brand. They help increase engagement, build awareness, educate your target audience and boost reach. While video marketing was once restricted to YouTube only, today Facebook, Instagram, TikTok, and LinkedIn are all […]
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How-to-make-the-best-use-of-ad-targeting

How to Make The Best Use of Ad Targeting

How to Make The Best Use of Ad Targeting Ad targeting is a form of online advertising where people see ads as per their shopping traits and interests. Here you utilize behavioral data and segment the consumer base as per demographics, geographical location, digital viewing habits and shopping choices. You can then use this to […]
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How COVID-19 has changed B2B marketing

How COVID-19 Has Changed B2B Marketing

How COVID-19 Has Changed B2B Marketing The pandemic has undoubtedly had a significant, never-seen-before impact on all aspects of life. This includes businesses. While some of the impact was permanent and some of it was temporary, one thing is for sure—companies found themselves scrambling to adapt to the ‘new normal’ overnight. Today, let’s take a […]
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Is Marketing Automation The Future?

Is Marketing Automation The Future?

Is Marketing Automation The Future? Marketing automation has gradually become an integral way to boost productivity and efficiency for any business. It refers to automating time-consuming activities, which would otherwise have been done physically by you or your team. 58% of B2B companies are planning to adopt the technology to grow, whether it is in […]
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